Customers face increased uncertainty with digital shelf tags as retailers implement pricing changes at any time, potentially leading to dynamic pricing risks while shopping.
These digital improvements claim to enhance efficiency and cut costs but also lead to workforce reductions and increased difficulty for customers in receiving assistance.
With digital pricing systems, customers are expected to place trust in algorithms and systems controlled by retailers, making shopping a more unpredictable and challenging experience.
Digital price tags may not just change the price but could also disrupt shopping patterns and increase the potential for misunderstandings and frustration among consumers.
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