Daily Search Forum Recap: November 13, 2024
Briefly

Google emphasized that many SEOs might place too much importance on URL structure, suggesting that it should be just one of many factors considered in optimization.
The update in Google Ads’ customer match policy is significant, as it reflects changing attitudes towards user privacy and data utilization, impacting how advertisers can reach their audiences.
With the forthcoming changes in Google AdSense regarding first-party cookie controls, publishers will need to adapt their strategies to comply with privacy standards while maintaining ad revenue.
The introduction of C2PA support by Google Search for its 'about this image' feature signifies a move towards improving image authenticity and providing context for users.
Read at Search Engine Roundtable
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