Today in search forums, major updates included Google’s revised search quality raters guidelines, which received 11 new pages focusing on spam practices. Additionally, Google Ads launched new Performance Max features that provide enhanced control and transparency for advertisers. John Mueller commented on disavowing links, explaining that spammers promote this practice without merit, as it’s unnecessary unless a manual action occurs. Furthermore, Google Ads will drop certification requirements for certain advertisers, while Bing is testing a fresh local pack design.
On January 23rd, Google updated its search quality raters guidelines, adding 11 new pages that focus on spam, the first update since the March 2024 spam update.
Google announced several new Performance Max features for Google Ads, aiming to boost advertiser control and transparency, enhancing their ability to manage campaigns effectively.
John Mueller from Google highlighted that spammers often push users to disavow links, claiming there's little need to do so unless there's a manual action required.
Google Ads is dropping certification requirements for some advertisers in specific countries, simplifying the verification process with reorganized documentation.
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