Canada’s Bureau of Competition Policy charged that Google has used its position as the largest provider of software for buying and selling ads to illegally dominate the sector. It stated that Google’s conduct ensured that the company would maintain and entrench its market power by locking market participants into using its own ad tech tools, preventing rivals from competing effectively. This accusation reflects a broader concern about the dominance of major tech firms and their impact on competition and innovation.
The complaint filed by Canada's competition authority is not an isolated case but part of a larger trend seen globally. Similar lawsuits against Google in the United States since 2020 and an ongoing antitrust conversation focus on the potential monopoly-like practices of Big Tech firms, including Amazon and Apple. These initiatives are emerging alongside new laws aimed at curbing the influence of social media and ensuring compensation for traditional news organizations.
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