The news that Alphabet's YouTube claimed the largest share of TV viewership in May may seem difficult to comprehend. While traditional TV has declined for some time, many might assume that a streaming site like Netflix would win over the most viewers.
Alphabet (YouTube) earns revenue from advertising and various businesses while Netflix concentrates primarily on streaming. Netflix's revenue grew to $9.4 billion amidst competition and content spending.
Alphabet (Google) primarily derives revenue from advertising, whereas YouTube's revenue is significantly lower in comparison. Google's ad revenue from searches notably outperforms YouTube in revenue generation.
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