Deadlock's unexpected success before its official release is notable, reaching over 164,855 concurrent players on Steam, showcasing the power of word-of-mouth and pre-release buzz.
Before the official announcement, all information about Deadlock originated from leaks, indicating significant interest and anticipation, culminating in a substantial player count even during early access.
The early design of Deadlock, initially named Neon Prime, shows familiar gameplay mechanics and aesthetics, but the final iteration bears a more compelling sci-fi and cyberpunk setting.
Valve's approach allows for wide player access before launch, which effectively builds anticipation and interest, potentially leading to even greater success upon the official release.
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