Apple's weekend free access to its Apple TV+ service seeks to attract new subscribers by allowing potential viewers to binge popular shows ahead of major releases.
This unprecedented offer is designed to give everyone a taste of Apple TV+'s content, with a specific emphasis on popular series such as 'Severance' and 'Shrinking'.
The initiative marks Apple's first major move to open up its streaming service, aiming to convert curiosity into long-term subscriptions.
By extending a weekend of free viewing, Apple hopes that viewers will enjoy the content enough to subscribe for $9.99 a month following this period.
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