Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world... Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad.
We missed the mark with this video, and we're sorry. Mr. Myhren said Apple would no longer run the ad on TV.
The company had faced a barrage of criticism from designers, actors and artists who saw the ad as a metaphor for how Big Tech has cashed in on their work by crushing or co-opting the artistic tools that humanity has used for centuries.
Apple had intended the ad to send the opposite message, that its ultrathin iPad Pro could power an array of creative activities that previously required individual tools.
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