Apple reported a minor decline in iPhone sales during the holiday quarter, with a 1% drop in revenue from the previous year. The delay in the roll-out of AI features contributed to this trend, especially in markets like China where competition is stiff from local brands. Despite this, overall company revenue showed a slight increase. Apple plans to expand AI capabilities into more markets in the coming months, and despite losing ground, the luxury appeal of their products may sustain demand.
"While China is a potential risk, we think the appeal of Apple products as a luxury product and the potential of AI innovations will keep demand steady in the country."
Collection
[
|
...
]