Apple is revisiting the idea of incorporating search ads into the Apple Maps app, a concept that was previously explored in 2022 but not implemented. Mark Gurman from Bloomberg reported that while Apple hasn't initiated engineering work for this feature yet, it signifies ongoing interest in boosting services revenue. Unlike traditional banner ads, these search ads would allow businesses to pay for prominent placement in user search results, similar to practices already observed in other mapping applications like Google Maps and Waze.
Apple is exploring the idea of showing search ads in the Apple Maps app, suggesting potential revenue growth in their services sector.
This time around, Apple has yet to start engineering work, so ads in the Apple Maps app may still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads but rather paid search results, similar to other apps like Google Maps.
Apple already displays search ads in the App Store, allowing developers to promote their apps based on user searches.
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