Eddy Cue stated that intervening with the current revenue-sharing agreement with Google would hinder Apple's ability to effectively serve its users, impacting product development.
Cue asserted that developing a search engine would distract Apple from its core product focus, and the rapidly evolving AI landscape adds significant economic risks.
The lack of sufficient talent and infrastructure in Apple makes it ill-equipped to compete with established players in the advertising realm, according to Cue.
Citing Microsoft’s significant investment in Bing with only 10% market capture, Cue highlighted the daunting challenges for new entrants in the search engine market.
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