The collective proceeding lawsuit, seeking £3 billion in damages, alleges that Apple has broken competition rules by giving its own cloud storage service preferential treatment and locking users into 'rip-off' prices.
The lawsuit accuses Apple of encouraging users to sign up for iCloud while making it difficult to use alternative storage providers, thus leveraging its iOS monopoly unfairly.
'Apple raised the price of iCloud for UK consumers by between 20% and 29% across its storage tiers in 2023,' which points to a lack of competition impacting consumer pricing.
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