Apple eyes business as a prime market for the Apple Vision Pro | TechCrunch
Briefly

For years, virtual and augmented reality in business have failed to gain widespread adoption. The release of Apple Vision Pro (AVP), also known as spatial computing or mixed reality, could potentially change this. Apple sees AVP as a business device with applications in areas such as online shopping, collaborative product design, and immersive training. CEO Tim Cook mentioned on an earnings call that leading organizations like Walmart, Nike, and Bloomberg are already using AVP for spatial computing experiences. However, it remains to be seen if AR devices can be effective for content creation.
Leading organizations across many industries [...] innovative spatial computing experiences to their customers and employees,
With the release of AVP and the growing number of apps available, Apple is hoping to shift the use of AR in the enterprise. However, the article notes that the success of AR devices in content creation is still uncertain.
Whether these devices are good for content creation, however, remains an open question.
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Apple eyes business as a prime market

for the #AppleVisionPro

https://t.co/6JhravXV2D #fintech #Apple #AR #VR @ron_miller @techcrunch
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