Amazon reported $17.29 billion in online advertising revenue for Q4 2022, an 18% increase from last year, albeit slightly below analyst expectations. Total sales reached $187.79 billion, exceeding forecasts. However, disappointing guidance led to a drop in share prices. The online retail giant's advertising division now ranks third globally in digital ad market share, following Alphabet and Meta. Competitors like Meta and Alphabet also posted strong earnings, highlighting a competitive landscape in the advertising sector as companies like Microsoft and Pinterest disclose continued year-over-year growth.
Amazon's online advertising revenue reached $17.29 billion in Q4 2022, reflecting an 18% year-over-year increase. Despite achieving $187.79 billion in sales, share prices fell due to disappointing future guidance.
The company's advertising unit has become the third largest in the world, despite not meeting analysts' expectations, marking significant growth compared to competitors such as Alphabet and Meta.
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