In a recent interview with IGN, Amazon Games CEO Christoph Hartmann emphasized that the team is still in early development and searching for a unique angle that distinguishes their new Lord of the Rings MMO. He stated, "We're still trying to find the hook, find that idea of what it is because we don't just want to go and do the same thing over," expressing the goal of adding a fresh twist to the genre that appeals to fans without replicating existing games.
Hartmann acknowledged the challenges involved in developing MMOs, highlighting that they require considerable resources for maintenance and new content creation. He described the development process as "tough," stressing the necessity of keeping players engaged over time in a landscape where competition is fierce, especially with the presence of established titles like The Lord of the Rings Online, which continues to receive content updates and has a dedicated player base.
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