In Q4 2024, Amazon reported $17.28 billion in advertising sales, reflecting a 19% increase, overshadowing a slowdown from 26% growth the prior year. Despite slightly missing analyst expectations, overall sales reached $187.8 billion, surpassing Walmart's anticipated $180 billion. This surge was attributed to a successful holiday season and enhancements in its advertising services, which now include default advertising on Prime Video. CEO Andy Jassy highlighted the innovative strides across Amazon, particularly in AWS, showcasing new AI technologies and tools introduced to enhance customer flexibility and operational efficiency.
The holiday shopping season was the most successful yet for Amazon and we appreciate the support of our customers, selling partners, and employees.
When we look back on this quarter several years from now, I suspect what we'll most remember is the remarkable innovation delivered across all of our businesses.
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