Amazon's new storefront features low-cost items targeting bargain hunters, with most products under $10, reflecting a strategic move against rivals like Shein and Temu.
With a focus on budget-conscious shoppers, Amazon Haul includes unbranded products aimed at delivering significant value, showcasing items at remarkably low prices and reducing shipping times.
Dharmesh Mehta emphasizes the importance of low pricing for customers, stating, "Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners."
The Haul storefront, primarily accessible via the Amazon shopping app, highlights the trend of ultra-low fashion retailers, attempting to capture the market share from emerging e-commerce contenders.
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