Amazon is shifting its strategy to introduce a new section for Chinese sellers to ship low-cost, unbranded products directly to customers in the U.S., competing with companies like Shein and Temu targeting bargain shoppers.
This change contrasts Amazon's focus on Prime membership and fast delivery; the majority of Amazon's sales are through third-party retailers who pay commissions for each sale and related services.
By allowing Chinese sellers to ship low-cost goods directly to customers, Amazon aims to compete with companies exempt from tariffs on shipments below $800, focusing on affordability and speed of delivery.
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