Amazon's decision to fold Freevee into Prime Video consolidates its streaming services, offering all Freevee programming for free on the more popular platform to enhance viewer convenience.
Freevee began as IMDb TV in 2019 and gained traction with hits like Jury Duty and Judy Justice, amassing 65 million monthly active users by mid-2022.
The integration aims to simplify the streaming experience for customers, as Amazon's spokesperson highlighted that combining content will create a more cohesive platform.
Judge Judy's show on Freevee, Judy Justice, was a significant success, achieving over 150 million hours of viewing time, showcasing the potential impact of strategic programming.
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