Amazon Prime Video is set to increase the number of advertisements shown during its movies and TV shows starting in 2025, requiring subscribers to pay extra for an ad-free experience.
Kelly Day, Prime Video International head, confirmed that ads will 'ramp up a little bit more into 2025,' although details on this increase remain undisclosed.
The initial introduction of ads in January promised fewer ads than linear TV, but recent trends suggest a shift away from this commitment.
To maintain an ad-free viewing experience on Amazon Prime Video, subscribers must pay an additional fee, raising monthly costs significantly beyond some competitors.
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