Amazon's new AI application, Amelia, aims to empower independent sellers by providing insights into sales metrics, inventory management, and product advertising to streamline their operations.
In the demonstration, Amazon revealed how Amelia can provide instantaneous answers to sellers regarding holiday preparations, business performance, and even resolving shipment problems, increasing operational efficiency.
According to Dharmesh Mehta, vice president at Amazon, "It needs to be a deep expert in all these kind of core parts of running your selling business," emphasizing Amelia's role as a personalized expert.
The introduction of Amelia aligns with Amazon's strategy to automate seller support, a significant move considering their crucial role in supplying the majority of Amazon's inventory.
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