Amazon is one of the largest purchasers of Search Ads from Google, spending more than $ billion on Google Search Ads in 2021. Search Ads are an important source of revenue and customer acquisition for Amazon.
Thus, Amazon, like many other specialized search engines, seeks to keep users on the search engine's platform or website. The vast majority of Amazon's product ads link only Amazon's internal sites and can be purchased only by businesses selling products on Amazon.
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