YouTube is unique in its revenue-sharing model, routinely distributing a substantial portion of its earnings to content creators, distinguishing it from other major platforms.
Neal Mohan believes YouTube's commitment to sharing profits with creators is essential, despite significantly raising the company's operational costs, suggesting a strong investment in its creator ecosystem.
Mohan emphasizes that YouTube, as the largest non-pornographic platform, prioritizes creators by distributing approximately 55% of its revenue from regular videos while competitors have not adopted similar practices.
Despite challenges, including government scrutiny related to antitrust issues, Mohan maintains that YouTube's unique approach to revenue sharing and commitment to addressing misinformation will remain steadfast.
Collection
[
|
...
]