"Many of you will remember in United's past that storm clouds like this caused United to furlough employees, defer aircraft orders, downgrade to regional jets, go through cost-cutting exercises, delay investments in the future, etc. We are not going to do that."
"Kirby framed the situation in blunt terms, even reaching for a Churchill quote to describe the uncertainty. He has also been willing to move ahead of competitors, including on vaccines."
Scott Kirby, CEO of United Airlines, has consistently taken a straightforward approach to leadership, especially during crises. Unlike competitors, he emphasizes transparency about challenges, such as during the pandemic and current economic pressures. In a recent message to employees, Kirby assured them that United would not resort to past patterns of job cuts or deferred investments despite rising costs and uncertainty. His commitment is supported by the airline's improved financial position, with more cash and stronger margins than before the pandemic.
Read at Fast Company
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