"There's a lot of pressure to maximize their commercial revenue in a way that hasn't really existed before," said Christy Hedgpeth, president of PlayFly Sports Properties, highlighting the evolving financial landscape of college sports.
"USC will be among the first in college football to take advantage of the NCAA's new rules allowing schools to sell on-field sponsorship ads as new means for revenue," illustrating the shift towards commercialization.
"The question, as schools seek out new sponsors and fresh creative revenue streams, is where that line should be drawn," referring to the ethical considerations in sports sponsorship.
"Disney pulled access to DirecTV amid a contract dispute, leaving more than 10 million in Southern California unable to stream USC's season-opening win over Louisiana State on ESPN," showcasing the complications between sports broadcasting and sponsorship deals.
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