CoStar Group reported an impressive increase in traffic to Homes.com with 148 million unique monthly visitors, marking a 73% annual rise due to a $1 billion ad campaign.
CoStar CEO Andy Florance asserted that Homes.com has overtaken Redfin and Realtor.com, pushing its traffic numbers forward, although still trailing behind Zillow's 230 million visitors.
Gene Boxer from CoStar commented that Realtor.com is "losing the portal wars, and losing big," highlighting the platform's struggle in competition and ongoing litigation over trade secret theft.
Move Inc., parent company of Realtor.com, disputes CoStar's traffic claims for Homes.com, raising allegations of misleading statements in their advertising about visitor numbers.
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