Google AI Overview Drives Views, Lowers Clicks: BrightEdge
At the time, Google's Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and "valuable traffic to publishers and creators."
Perplexity Is Referring Modest Traffic to Publishers
In August 2024, referral traffic from Perplexity significantly increased for major publishers like Forbes, The New York Times, and The Guardian, raising questions about AI search's impact.