"At the time, Google's Vice President of Search, Liz Reid, proclaimed that AI Overview links would deliver more clicks and "valuable traffic to publishers and creators.""
"The not-so-stellar news is that third-party websites aren't necessarily benefiting from the traffic."
"Big picture, people are engaging with the search engines a lot more, with Google specifically, but the number of clicks you can get... is harder to get from the search engine."
After a year of Google's AI Overview impact, a BrightEdge study reveals mixed results: while user impressions surged by 49% due to this AI feature, third-party websites have seen a notable decline in click-through rates, dropping nearly 30%. The AI Overview has become prevalent in more search queries, yet the benefits for publishers and creators are not aligning with the increase in usage. This presents a dichotomy within the search results ecosystem, highlighting a growing challenge for marketers as Google maintains its dominance without delivering traffic benefits to external content.
Read at Ken Yeung
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