Google reports that organic click volume from its Search services has stabilized year-over-year. Despite this assertion, no specific data or chart was provided to substantiate the claim. AI Overviews, launched over a year ago, has significantly expanded to over 2 billion monthly users. Google also emphasized that the quality of clicks has increased, sending more quality clicks to websites than the previous year. They dismissed third-party studies suggesting declines in traffic as flawed, citing discrepancies in methodology and timing related to AI rollouts.
Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year.
...average click quality has increased... we're actually sending slightly more quality clicks to websites than a year ago.
We continue to send billions of clicks to websites every day and believe that Search's value exchange with the web remains strong.
This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic.
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