The article discusses the rise of smart housing, emphasizing its impact on the real estate market, particularly regarding accessibility for younger generations such as millennials and Gen-Z. Unlike traditional ownership models, smart housing leverages technology to simplify various aspects of home buying and management. Libeen, a startup co-founded by José Manuel Cartes and Sofía Iturbe, aims to redefine homeownership, promoting flexibility and modern living. The name 'Libeen' symbolizes a contemporary approach to living, representing aspirations and financial freedom in homeownership.
"We needed a name that reflected a new way of living and owning," Iturbe says, explaining Libeen’s fusion of 'Live' + 'Been' to symbolize living today while building for tomorrow.
Cartes adds, "It's about freedom, smart financial decisions, and breaking away from outdated housing models. We want people to see homeownership as a more flexible and accessible experience."
Collection
[
|
...
]