What made Reddit's IPO successful? Business leaders share key strategies for launching into the public market.
Briefly

"The importance of mock earnings calls is probably underappreciated, and what they do is they help you get into a public-company rhythm," said Rose.
"Two years of sort of a pause, or a wait, was one of the best things that actually happened to Reddit," he said. "It gave us a chance to really think to practice being a public company without actually being one."
"Readiness is the only thing to be focusing on because you can't control the markets, but you can control how you prepare for them," Elizabeth Reed said.
"One thing that people are often surprised by is how far in advance they really should be thinking about and preparing for IPO," said Kristen Craft.
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