Since X's ban in Brazil, Tumblr has seen a remarkable 222.99% growth in communities and a 349.55% increase in users, with daily active users up by 30%.
Despite notable growth, Tumblr’s surging user base is not as considerable as Bluesky’s, which gained half a million accounts within two days post-ban.
Tumblr's users in Brazil exhibit higher engagement levels, with the daily active users being five times more active than global counterparts, emphasizing a regional surge.
Tumblr's parent company, Automattic, hopes this rise in activity can aid its long-term advertising strategy, crucial since it has been losing $30 million annually.
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