The article discusses the ongoing challenges women face in venture capital, where they make up only a minority of decision-makers and receive minimal funding. Founded by Trish Costello, Portfolia specifically targets investment opportunities for women and aims to address the gender imbalance. Despite the historical challenges, costello’s firm has successfully invested over $65 million in women-led companies, highlighting the growing market potential for women's health solutions. Since its inception in 2014, Portfolia has become a leader in advocating for women in the venture capital sphere, with a significant majority of its investors being women.
The imbalance in venture capital funding—where only 19 percent of investment decisions are made by women and just two percent goes to women-founded companies—fuels the motivation to create change.
Trish Costello’s Portfolia may have begun with a mere six percent of women decision-makers in VC firms, but it now champions women's health and has invested significantly in women-led businesses.
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