Mark Johnson argues that leaders should imagine the future and work backward to create their organizations to adapt to the new reality, instead of merely reacting to present issues.
Johnson emphasizes that strategic planning is more effective when it extends beyond short-term perspectives, allowing teams to recognize and seize future opportunities instead of just focusing on immediate crises.
He provides examples from companies like Apple and Intel, illustrating how a forward-thinking strategy fosters innovation and adaptability in changing market environments.
The interview stresses the importance of shifting mindsets from reactive problem-solving to proactive future planning, particularly during uncertain times like the COVID-19 pandemic.
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