The article discusses the heightened risks entrepreneurs face in growing startups during turbulent times, particularly post-pandemic. Alexandra Kasseri, founder of Pyxi, a social network aimed at combating digital loneliness, exemplifies this struggle. He emphasizes the importance of scaling thoughtfully and sustainably, ensuring that the platform's core mission remains intact amid growth. In the UK, Pyxi is focusing on building strategic partnerships rather than pursuing rapid expansion, which could jeopardize the authenticity and user experience of the platform.
In the U.K., we are scaling strategically through partnerships with venues, sports and cultural associations, corporations, and local communities, while keeping municipalities as valuable allies.
Socializing had become harder, even in a vibrant city. This confirmed what I experienced; the average person now spends hours more alone per day than they did 20 years ago.
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