This summer's Esports World Cup shattered industry records, featuring a historic $60 million prize pool and 103 million hours of global content watched.
Ninjas in Pyjamas CEO Hicham Chahine stated, 'We want to be the primary esports team in the world... there’s a wider play on 3.4 billion gamers.'
Despite the financial turmoil that once overshadowed it, the esports industry is seeing renewed confidence and investment interest from major brands like Mastercard and Amazon.
While money flows back into esports, the industry's reliance on brand partnerships and external investments continues to pose ongoing challenges as it looks towards 2025.
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