Traditional views on small business failures often cite financial issues or poor management as primary causes. However, after founding 13 businesses and advising countless entrepreneurs, the author posits that the real reason behind many business failures is the fatigue of the owner. When an owner loses their energy, various business elements that were once manageable become overwhelming, leading to decline. A key self-awareness question to combat this fatigue is "What am I pretending not to know?" This introspection can help owners regain clarity and energy for their businesses.
One of the best self-awareness questions I’ve learned to ask myself over the years has helped me identify early-stage fatigue, "What am I pretending not to know?".
A business will very rarely fail because of financial or management issues; it actually fails because the business owner is tired.
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