""I have blind, crazy, crazy trust that he's got what he's working on," Sakkijha said, adding that they're both "in it to win it." Masad said one advantage of working together is their ability to be direct. That level of openness helps the business move more quickly, he said. Both said that working together also brings out their individual strengths. Masad said he sees himself as detail-oriented, data-driven, and passionate about problem-solving and strategy, while Sakkijha thrives in communication, decision-making, and emotional intelligence."
"Both said that working together also brings out their individual strengths. Masad said he sees himself as detail-oriented, data-driven, and passionate about problem-solving and strategy, while Sakkijha thrives in communication, decision-making, and emotional intelligence. That "divide and conquer" approach has been key to growing the business - as well as managing responsibilities at home with their twins. "We balance each other out, even in the boardroom," Masad said. "Sometimes we'll be like, I'd be going sideways, and Noura's course correcting, or vice versa.""
Noura Sakkijha and Majed Masad met in 2009, married in 2011, and cofounded Mejuri in 2013. Sakkijha serves as CEO while Masad oversees marketing, data, retail, merchandising, and real estate. The couple credits deep mutual trust, clear role division, and open communication for their business performance. They leverage directness and complementary strengths — Masad's data-driven, detail-oriented problem solving and Sakkijha's communication, decision-making, and emotional intelligence — to scale the company and handle home responsibilities with twins. The pair uses a "disagree and commit" approach to resolve disagreements and keep the business moving forward.
Read at Business Insider
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