Tupperware has officially filed for Chapter 11 bankruptcy, marking a significant attempt to stave off complete dissolution amid a decade-long decline.
The company's stock price has plummeted from a high of $96.43 per share in 2013 to an alarming $0.51 at present, indicating severe financial distress.
Despite achieving the status of a generic brand, Tupperware has suffered due to its failure to adapt to a digital marketplace and shifting consumer preferences.
With 80% of sales being direct, Tupperware's reliance on traditional sales methods, like Tupperware Parties, has undermined its relevance as consumer preferences evolve.
[
Collection
]
[
|
...
]