The Folklore, through its various offerings like Folklore Connect, Folklore Capital, and Folklore Source, supports emerging brands in managing key wholesale relationships, driving revenue growth, and building exposure.
The company provides a B2B marketplace and wholesale management platform, along with services for purchase order financing, marketing talent sourcing, education through Folklore Hub, and community events.
With pricing starting at $39M, brands get access to the marketplace and wholesale management software, with The Folklore also taking a percentage of the transactions processed on the platform.
The Folklore's recent $3.4M seed funding round, led by Benchstrength and joined by investors like Slauson & Co, Techstars, and Black Tech Nation Ventures, brings total funding to $6.2M.
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