Subway is making a significant pivot towards digital sales, announcing a $6.99 footlong digital deal in response to competitive pressures and declining foot traffic.
Amidst financial struggles, Subway has seen both growth and closures, losing 7,000 locations since 2015; Now they face uncertainty post-acquisition by Roark Capital.
While Subway attempts to attract digital customers with discounts, their digital performance historically lagged competitors due to an underwhelming app experience.
As inflation affects fast food affordability, digital offers represent a strategic way to maintain customer loyalty and potentially increase order sizes.
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