Startups led by younger entrepreneurs are increasingly opting for TikTok and short-form video content to announce funding, moving away from conventional LinkedIn posts. Given the challenges in securing traditional media coverage, innovative approaches like Cluely's homage to The Social Network and Grace Beverley's fun TikTok announcements are gaining traction. These methods help create a vibrant online presence that resonates more with the audience, amplifying their reach and potentially attracting new investors.
With traditional media coverage harder to land and social posts quickly vanishing from feeds, founders are rethinking how they announce major milestones.
Instead of relying on blog posts or LinkedIn updates, startups navigating a saturated market may find that a viral video is more likely to attract new customers.
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