Amid backlash against Southwest Airlines' decision to abandon its 'bags fly free' policy, Frontier Airlines has seized the moment to critique its competitor and enhance its offerings. Frontier is promoting a free checked bag along with other perks for customers booking through August, using pointed statements from CEO Barry Biffle to underscore the contrast in customer treatment. The situation highlights how customer dissatisfaction can be a marketing opportunity and raises the ethical question of one airline criticizing another's service after facing penalties for its own past deceptive practices.
Some airlines are walking away from what travelers love, but we're running towards it. Think of this as the ultimate 'divorce your old airline' deal.
At the end of the day, travelers just want to be valued.
The uproar from Southwest's customers reflects deep dissatisfaction with the decision to drop its longstanding 'bags fly free' policy.
Frontier Airlines, despite its own past issues, capitalizes on Southwest's misstep, promoting a free checked bag for bookings through August.
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