Southwest Airlines will not implement its long-anticipated reserved seating and premium seating options until late 2025 and early 2026, disappointing many travelers.
As pressure mounts from activist shareholders for a change in management, Southwest confirms that its shift from open seating has been planned for some time.
Despite the delays in rolling out assigned seating, 80% of Southwest's customers expressed a preference for reserved seating, a strong indication of market demand.
The switch to a reserved seating system, coupled with plans for premium seating, marks a significant transformation for Southwest Airlines, altering its historic business model.
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