Emma Dickison started her franchising career with Blockbuster in 1990, aiming to support her family as a single mom. She played a significant role in expanding Blockbuster into a global franchise. Now the CEO of Home Helpers Home Care, she combines her professional journey with a lifelong passion for caregiving. Dickison was recently appointed to the International Franchise Association's board, showcasing her commitment to franchise support and innovation. Drawing from personal experiences in caregiving, she highlights the challenges faced by many and aims to provide essential support in their stories.
"I fell in love with franchising. If my parents had access to this model when they ran their small business, it would've been a gift. Franchising provides the network and support independent business owners often lack."
"Our job is to let them tell their story - and then provide the support they need."
"Even though I do this for a living, it's still hard when it's your own family. But it reminds me that, for most people, this is their first experience with caregiving."
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