Salesforce's revenue grew at a CAGR of 24% from fiscal 2014 to fiscal 2024, showcasing its robust growth driven by organic success and strategic acquisitions.
Despite its success, Salesforce faces competition from Microsoft, Oracle, and other players in the CRM and SaaS market, necessitating ongoing innovation.
Salesforce’s acquisition strategy has significantly expanded its ecosystem, with key purchases like Demandware and Slack enhancing its service offerings and market position.
Entering the AI domain, Salesforce must align its development efforts and resources to ensure compatibility and relevance in a rapidly evolving technology landscape.
#customer-relationship-management #salesforce #saas #cloud-computing #technology-competitive-landscape
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