Westwood One's recent survey reveals that podcast and AM/FM radio listeners are more inclined towards home improvement spending than TV viewers, with significant sales lift observed in campaigns featuring AM/FM alongside TV ads.
Jen Sargent from Wondery announced a deal bringing the New Heights podcast, hosted by NFL stars Jason and Travis Kelce, to their platform. The show aims to deliver exclusive A-list interviews and in-depth insights, enhancing listener engagement.
The Big 12 Radio station, part of an agreement with the Big 12 Conference, has launched with a lineup including analysis shows and interviews with key figures in college athletics, leveraging the popularity of sports content across various platforms.
Spotify and CultureCon Studios are partnering for 'CultureCon Uncut', a new limited podcast series hosted by Imani Ellis, aimed to promote upcoming events via weekly episodes.
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