The latest Nielsen report shows that AM/FM radio secures 67% of daily audio listening, a notable figure compared to podcasts' 19% share.
The distribution of time spent listening to AM/FM radio varies significantly across different programming types, revealing insights into audience preferences and trends.
This data is of particular interest to advertisers, emphasizing that audio remains a crucial element in American media behavior and is ripe for marketing strategies.
The Share of Ear project underscores the importance of understanding audio consumption metrics, which reflect time allocations rather than just audience numbers.
Collection
[
|
...
]