#audio-listening
#audio-listening

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Radio two thirds; podcasts one fifth. Nielsen/Edison measure ad-supported audio audiences

Radio dominates ad-supported audio listening, with 67% share compared to podcasts' 18%.

News/Talk radio is the leading format across younger and older demographics.

Brands should consider listener demographics in advertising strategies.

Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)

AM/FM radio dominates U.S. audio listening with 67%, while podcasts hold a 19% share, highlighting listening preferences.

Radio two thirds; podcasts one fifth. Nielsen/Edison measure ad-supported audio audiences

Radio dominates ad-supported audio listening, with 67% share compared to podcasts' 18%.

News/Talk radio is the leading format across younger and older demographics.

Brands should consider listener demographics in advertising strategies.

Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)

AM/FM radio dominates U.S. audio listening with 67%, while podcasts hold a 19% share, highlighting listening preferences.

Most daily audio listening is at home, but declining post-Covid (Edison Research)

Daily audio listening at home has declined for two consecutive years after peaking during Covid.

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