Pret A Manger Ltd. achieved £1.1 billion in sales in 2023, with 25% of revenue from international markets due to expansion in cities like New York.
The sandwich chain's new strategy involves launching locations in suburbs and at motorway service stations, further driving domestic sales while maintaining international growth.
To counter rising costs, Pret has lowered prices on some top-selling items, following a significant price increase on other offerings, indicating adaptive pricing strategy.
Former chairman Larry Billett's return alongside co-founder Sinclair Beecham signifies ongoing strategies to reduce Pret's pandemic-era debt and strengthen financial stability.
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